One of leading brands in diamond jewelry
“We have been working with Spatial Access for the past few years on our pre and post campaign evaluations for TV. They have really added value in our understanding of TV buying, campaign roll out and pricing benchmarks. Though taken on board for pre and post campaign work, they have given us inputs on monitoring certain parameters during a campaign to ensure that the campaign has a better delivery whilst in progress.
Their visualization of data and the analysis provided post campaigns is really user friendly, easy to understand and actionable. Working with them in conjunction with our media agency has helped us derive a lot of value on the quality, robustness and delivery of our campaigns”.
One of leading public sector banks in India
“Spatial Access team has enabled us to bring unique
insights on the table regarding the affinity of viewers
on television program. The buying feedback given by
Spatial Access helped us to get an insight on the
benchmark rates of GEC channels”.
A leading mattress brand in India
"Spatial Access has helped us in enhancing our media effectiveness and have redefined our buying efficiencies. Their Analysis and Observations have contributed in the execution of effective campaign construct, media mix and in achieving our campaign objectives.“
A leading inverter brand in India
“Working with Sree and team has been a very fruitful experience for us. They bring with them a lot of enthusiasm and passion for media learnings and we feel like they share our brand concerns and want to help us address these effectively. Look forward to many more insightful sessions together”.
A leading pencils brand in India
“Spatial Access has been instrumental in adding value to all our Media plans. The team has helped in thoroughly evaluating the Media Planning and Buying matrices Pre and Post campaign. We are hence very happy to continue our association with them.”
One of largest multinational food and beverage company
“It’s time to start planning for the 2016 annual media audit with Spatial Access.
This is an important yearly intervention towards our media planning & buying effectiveness and ensures PepsiCo’s media performance across TV & digital is compliant.
Moreover, over the years, this audit has helped improve planning & buying performance. Adding Digital buying to it has also helped us build effectiveness in our digital benchmarking.
Looking forward to another year of a great collaboration. The team brings in a lot of energy, best practices and objectivity which we find tremendously relevant.
I’m also looking forward to new insights being unlocked in the IPR and Production audits!”
A leading paints brand in India
"Working with Spatial Access has helped us improve our media planning and increase our buying efficiency. Good analysis and input on the best channel mix and different medium to be used for our category has been provided by the team from Spatial Access. One more area where we have gained from Spatial Access is media implementation review that has made us operationally efficient. What I like about Spatial Access is the true demonstration of strategic partnership and always ready attitude to work with client for working out best solutions.“
A leading automobile company in India
“We find the team professional, knowledgeable, with a positive approach. The emphasis has always been on solutions and analyses provided has helped us in improving planning & buying decisions”
A leading global automobile company
“Good knowledge base and consultative skills that gave clear direction on media planning.”
One of largest private sector banks in India
“Our media audit and evaluation project with Spatial Access culminated with significant cost savings. The audit has led to stronger internal processes and has equipped us with the knowledge to extract greater value from our media agencies.”
One of leading global automobile company
“It’s indeed a pleasure to work with SA & FLE, your recommendations have helped us in betterment of our plans and buys and course correction.”
A leading global dairy products manufacturer
“We have worked with Spatial Access on a media review for our growing up milks. We found the review to be highly insightful and of great use in our forward planning on both brands. Such deconstruction of past plans has armed the team with a lot more clarity that allows us to be more media wise. Thanks to Neeral and Manjiri for their rigorous analysis”.
A leading consumer white goods manufacturer in India
“When I was Director, Marketing Services & New Businesses at Whirlpool from 2003-05, Meenakshi had approached us just after setting up Spatial Access (SA). While it took a couple of meetings with her and her enthusiastic team to convince us of the merits of doing a Media review, I have absolutely no regrets about the decision to be one of the first few organizations to sign up with SA. The work that SA did for us opened a lot of eyes - at Whirlpool and our media agency! The learnings from the review were applied to the next few media campaigns that we did, and led to tangible, measurable benefits. What I liked about SA was Meenakshi's positive attitude and willingness to admit that they were experimenting a bit themselves. She also managed to put together a team that was as passionate and committed to the cause as her. Despite the initial resistance from a lot of quarters, SA is here to stay, and I'm sure will continue to do path breaking stuff.”
A leading pharma and life science company
“Thank you Spatial Access team! We truly appreciate your efforts and drive to deliver efficiencies for our campaign”
A leading electronics brand in India
“Wipro Consumer Care & Lighting has worked with Spatial Access on various projects including planning reviews, buying reviews and structuring the incentive grid and SOW for our agencies. On each of these projects we have seen them add tremendous value and help us ensure that what we are implementing is in line with industry best practices.”
A leading global health food brand
“We've all heard and lived the famous saying about knowing that only half my advertising is working but not knowing which half. Well, my first reaction to Spatial Access' credentials presentation at Kellogg was that perhaps they could help take us closer to the answer to that oft quoted phrase. We were one of Spatial's early clients and ever since we signed up, I and the brand team felt closer than ever to our media plans and used the tools and analysis provided by Meenakshi and her team to push our spends harder. Have they answered the question? They did take us a few steps closer.”
A leading life insurance brand in India
“As an organization we got introduced to Spatial Access when we were just building up and looking to grow at a rapid pace. We had started spending substantial monies for building our brand. Meenakshi's evangelism and passion helped overcome our initial doubts about the efficacy of such a partnership and we engaged with Spatial Access at MetLife . I can say that we did not regret the association and we were able to stretch our investments to derive the maximum bang for our bucks. The partnership also was based on a reciprocity of trust and transparency which fuelled work. MetLife in India benefited from this association.”
A leading pencils brand in India
“Spatial Access helps add sense to the madness of Indian media. With their rate benchmarking, we can cut through the media selling drama and really know whether the deal is worthwhile or not. This is especially important for us since we operate on wafer thin margins. Their post evaluation tools help make our plans more effective with every activity. They complement our media agency well. What’s more, their team is quick, smart and jargon free!”
A leading glass and gyproc ceiling manufacturer in India
“Within 8 months of our working together, our media efficiency has improved by 26%, buying benchmarks have been very effective and we find your team always alert, enthusiastic & quick to respond.”
A leading ayurvedic and cosmetics brand in India
“In the situation today, we are faced with changing consumer purchase patterns, the all new evolving consumer added to this is the media and sale proliferation in an unprecedented fashion, has arguably beefed up the challenges ahead in deciding the media mix and spends for our brands. In this context Spatial Access, serves a need, for us, to validate our media spends & mix. With a team of professionals, headed by Meenakshi backed by years of experience & media expertise we have benefited with their inputs over the years. We at Emami Ltd wish Spatial Access all the best for their future endeavors.”
A leading edible oil manufacturer in India
“Spatial Access worked with us on couple of assignments viz., one Planning & Buying Assignment and another production job. I have to acknowledge that they have brought in a different perspective with regard to Media Planning to bring in more science as a combination of Process, Analysis and Insights. They have also been able to validate and reassure us on our Buying efficiency based on their years of experience and volumes of data to benchmark.
We wish them all the success in future.”
One of largest breweries in India
“The team at SA provides strong ideas and articulates them with great clarity, to be taken forward to tangible actions. There is significant value they bring to the table in order to make the planning and execution process far more effective”
A leading bank in India
“When we first evaluated the Production Benchmarking project from Spatial Access, we were admittedly apprehensive about the actual benefit – physical and monetary, that could be derived. But decided to go ahead on their reassurance that the cost of the exercise could be fully recovered in savings alone! Having completed the exercise now, we can vouch for the very professionally manner in which the project was handled. From identifying our needs/specs right up to a detailed review presentation with suggestions and even vendor recommendations that could help us keep quality levels unchanged while saving money! This is especially commendable given that the costs of all inputs (paper in particular) shot up by approximately 30% during the audit period! An annual or at least bi-annual review for DCB by them would be my prescription!”
A leading incense manufacturer in India
“Given the fact that our media spends are quite huge , it became imperative to know whether we were spending efficiently . The Dashboard & analysis which Spatial Access provided was very granular , therefore enabling us to compare & understand our spends for each & every campaign , by channel as well as by geography , by Brand , along with relevant benchmarks . The scope for improvement were clearly highlighted with a tolerance limit of 5 to 10 % ”.