Spatial Access

Spatial Gets a New Look

Economic Times

Spatial Access, the marketing audit and advisory agency founded by Meenakshi Menon (Madhavani) has announced a new brand identity. The change in the brand identity, according to Menon, is in line with the changing world order.

The change — marketing is being pushed out of the boardroom and measurability of the marketing spends is becoming increasingly important. That’s when audit firms like Spatial Access come into play. “For a long time, marketing has been running away from accountability and wants to continue living in a touchy-feely non-measurable manner, but unfortunately the world outside is changing fast,” says Menon, chairperson of Spatial Access. The new entity has been split across three broad service areas with a CEO for each of the verticals – Media Audits and Advisory (headed by Nikhil Rangnekar), Marketing Services audit & advisory (headed by Geetanjali Bhattacharjii) and Partner Advisory (headed by Harsha Joshi).

Elaborating on the new look, Rangnekar says, “The new logo comprises the grey part that stands for the brain with the nerve center that is depicted by the red dot, also describing the fire in the belly.”

Interestingly, all the three verticals have been assigned different colour-codes – Blue depicting ocean of knowledge for media and analaytics; green depicting freshly harvested ideas for marketing services; and orange depicting the rising sun for Media and International. The company has recently gone in for a tranche of external funding for the first time.