Spatial Access

Spatial Access Solutions launches PR efficiency mapping tool ‘PRizard’

Afaqs!

The tool is meant for all practitioners of messaging, including marketers, brand managers, image consultants, PR agencies, and creative agencies developing new messaging strategies.

Marketing services audit and advisory company Spatial Access Solutions (SAS) has launched a new tool called ‘PRizard’, which aims to provide a scientific approach to measure results from PR-led activities.

It has been established that some brands are able to create a strong identity with the use of specific words. For example, when someone mentions ‘magic’, the first thing that comes to mind is Disney. PRizard will help brands define the apt keywords and dimensions for their messaging.

Discussing the idea behind launching this tool, Geetanjali Bhattacharjii, chief operating officer, Spatial Access Solutions, says, “We have always believed that we need to bring in accountability for marketing spends. While the PR industry has grown rapidly, the metrics for evaluation are restrictive in nature. So, it answers ‘how do you effectively measure PR performance beyond volume of coverage and tone of content?'”

PRizard was conceived with a vision to bring control, direction and specificity to PR. The PR audit service is established on the premise that each of the variables within messaging need to be measurable — be it the medium, vehicle, TG-fit, placement, cost, — or most importantly, the messaging and its context.

The tool is meant for all practitioners of messaging, including marketers, brand managers, image consultants, PR agencies, and creative agencies developing new messaging strategies.

PRizard offers a neutral perspective on brand performance and can therefore, benefit both brands and agencies. For the agency, PRizard would be a welcome pitching tool, enabling agencies to establish a distinct messaging premise.

The tool covers all print and online media, and is completely automated and does not require human intervention.