Planning: (TV)
A detailed campaign brief is the first step to good planning as it communicates the objectives very clearly and defines goals to be achieved. Media planning in the traditional world considered standard parameters for planning. We provide to the clients an independent view on the planning process to make it more robust and sharper to the defined campaign objectives. We help you to answer the following key questions
- Does the pre evaluation and BARC data support the media plan ?
- Is target setting for critical parameters like reach/ frequency are aligned to the need of the campaign?
- Are channel mix and genre appropriate to the objectives and optimum?
- Does the media plan reduces any un-optimised channels or spots?
- Are impact properties aligned to the brand and campaign objectives?