What We Do
The efficiency of the communication in a PR campaign is visible based on the buzz it has created in the market. Some aspects may be measurable up to some extent and these insights help clients to understand communication success and improve in forthcoming campaigns. Our services assist you with key insights as below:
- Analyse content to understand how much of the Brand vocabulary is being picked up by the media.
- Evaluate PR deliveries basis relevance to target consumer and market priority
- Benchmark the PR Value in media terms basis our proprietary media cost database *Deliver a comprehensive analysis of PR performance