Spatial Access

Brand Safety & Ad Fraud Advisory

We can assist the advertisers in implementing and analysing the ad tech reports to have more visibility on movement of media allocation and answer following key questions:

  • Are the BAV tools used optimally?
  • Inventory trackable with the tools available?
  • Visibility on campaign wide reach/frequency parameters?
  • Limitations for tracking on certain platforms?
  • Clear guidelines defined for implementation of ad tech?
  • Can the fraudulent leads or duplicate data be filtered? What is the cost impact for fraudulent leads?