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“Spatial Access has provided us with an objective means and methodology to benchmark our... Read more
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Brand Safety & Ad Fraud Advisory
We can assist the advertisers in implementing and analysing the ad tech reports to have more visibility on movement of media allocation and answer following key questions:
- Are the BAV tools used optimally?
- Inventory trackable with the tools available?
- Visibility on campaign wide reach/frequency parameters?
- Limitations for tracking on certain platforms?
- Clear guidelines defined for implementation of ad tech?
- Can the fraudulent leads or duplicate data be filtered? What is the cost impact for fraudulent leads?