Digital advertising spends are growing at a rate of 25-30% since the last few years. For clients that prefer to micro target, have large share of digital spends it is imperative for the advertiser that the deliveries are optimized. At the same time, the medium is full of challenges owing to dynamic landscape, transparency and increasing complexity due to non-standardized operations and limitations arising out of technology. New platforms like Programmatic also poses newer challenges as the ecosystem is evolving and the participants involved have a flexible, non-standard structure.
Our service offering is aimed to imbibe confidence in implementation of media by benchmarking against industry standards. Some of the key Digital Advisory areas include: