Spatial Access

  • slide-01“The knowledge and capability of Spatial Access team led by Archana for Production Cost evaluation and Read more

  • slide-02“We find the team professional, knowledgeable, with a positive approach.... Read more

  • slide-03Services: Spatial Access’ services are geared towards helping advertisers eliminate the... Read more

  • slide-04We have a wide network of alliances with audit specialists around the world as well as a robust... Read more

  • slide-05Spatial Access’ media auditing services offer unbiased and independent reviews of traditional... Read more

  • slide-06“The SA tool - PRizard is a revolution and revelation in the PR space. It was able... Read More

  • slide-07Accountability and transparency are two great pillars of any working relationship.... Read More

  • slide-08“Spatial Access has provided us with an objective means and methodology to benchmark our... Read more

  • slide-09Our marketing services audit allows advertisers to drive accountability and transparency to.... Read more

  • slide-10Spatial Access’ Process Audit services involve the assessment of information flow... Read more

  • slide-11Spatial Access’ Media Advisory services are aimed at keeping critical.... Read more

  • slide-12Spatial Access’s Ad-Film Production Audit services obviate the complexity... Read more

  • slide-15Spatial Access’ Buying Audit services are directed at helping Read more

  • slide-16Spatial Access’Planning Audit services are designed to evaluate... Read more

  • slide-17Through a combination of our extensive media knowledge and revolutionary... Read more

  • slide-18Media Integrated Research Analytics (MIRA): Views newspapers and magazines as brands... Read more

  • "The SA tool—PRizard is a revolution and revelation in the PR space. It was able to crawl through...
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“It’s time to start planning for the 2016 annual media audit with Spatial Access.
This is an important yearly intervention towards our media planning & buying effectiveness and ensures PepsiCo’s media performance across TV & digital is compliant.
Moreover, over the years, this audit has helped improve planning & buying performance. Adding Digital buying to it has also helped us build effectiveness in our digital benchmarking.
Looking forward to another year of a great collaboration. The team brings in a lot of energy, best practices and objectivity which we find tremendously relevant.
I’m also looking forward to new insights being unlocked in the IPR and Production audits!”

Maneesha Khanna

Associate Director – Media & Consumer Engagement

June 2016

“We have worked with Spatial Access on a media audit for our growing up milks. We found the audit to be highly insightful and of great use in our forward planning on both brands. Such deconstruction of past plans has armed the team with a lot more clarity that allows us to be more media wise. Thanks to Neeral and Manjiri for their rigorous analysis”.

Korula Mathew Chandy

Senior Marketing Manager
Danone Dumex Malaysia

“As an organization we got introduced to Spatial Access when we were just building up and looking to grow at a rapid pace. We had started spending substantial monies for building our brand. Meenakshi's evangelism and passion helped overcome our initial doubts about the efficacy of such a partnership and we engaged with Spatial Access at MetLife . I can say that we did not regret the association and we were able to stretch our investments to derive the maximum bang for our bucks. The partnership also was based on a reciprocity of trust and transparency which fuelled work. MetLife in India benefited from this association.”

Gaurav Suri

Director Marketing

“We find the team professional, knowledgeable, with a positive approach. The emphasis has always been on solutions and analyses provided has helped us in improving planning & buying decisions”

Sunila Dhar

Asst. GM, Media & Marketing

2010

“Spatial Access helps add sense to the madness of Indian media. With their rate benchmarking, we can cut through the media selling drama and really know whether the deal is worthwhile or not. This is especially important for us since we operate on wafer thin margins. Their post evaluation tools help make our plans more effective with every activity. They complement our media agency well. What’s more, their team is quick, smart and jargon free!”

Dhruman

Director, Marketing and Sales

“Our media audit and evaluation project with Spatial Access culminated with significant cost savings. The audit has led to stronger internal processes and has equipped us with the knowledge to extract greater value from our media agencies.”

Tina Singh

Head, Corporate Brand Group

“Within 8 months of our working together, our media efficiency has improved by 26%, buying benchmarks have been very effective and we find your team always alert, enthusiastic & quick to respond.”

R. Subramanian

Head - Sales & Marketing

“When I was Director, Marketing Services & New Businesses at Whirlpool from 2003-05, Meenakshi had approached us just after setting up Spatial Access (SA). While it took a couple of meetings with her and her enthusiastic team to convince us of the merits of doing a Media Audit, I have absolutely no regrets about the decision to be one of the first few organizations to sign up with SA. The work that SA did for us opened a lot of eyes - at Whirlpool and our media agency! The learnings from the audit were applied to the next few media campaigns that we did, and led to tangible, measurable benefits. What I liked about SA was Meenakshi's positive attitude and willingness to admit that they were experimenting a bit themselves. She also managed to put together a team that was as passionate and committed to the cause as her. Despite the initial resistance from a lot of quarters, SA is here to stay, and I'm sure will continue to do path breaking stuff.”

Nirupam Sahay

Ex-Director, Marketing Services & New Businesses

“We've all heard and lived the famous saying about knowing that only half my advertising is working but not knowing which half. Well, my first reaction to Spatial Access' credentials presentation at Kellogg was that perhaps they could help take us closer to the answer to that oft quoted phrase. We were one of Spatial's early clients and ever since we signed up, I and the brand team felt closer than ever to our media plans and used the tools and analysis provided by Meenakshi and her team to push our spends harder. Have they answered the question? They did take us a few steps closer.”

Yuvraj Arora

Marketing Director

"Working with Spatial Access has helped us improve our media planning and increase our buying efficiency. Good analysis and input on the best channel mix and different medium to be used for our category has been provided by the team from Spatial Access. One more area where we have gained from Spatial Access is media implementation audit that has made us operationally efficient. What I like about Spatial Access is the true demonstration of strategic partnership and always ready attitude to work with client for working out best solutions.“

Anuj Jain

Vice President, Marketing & Sales (Decorative)

“In the situation today, we are faced with changing consumer purchase patterns, the all new evolving consumer added to this is the media and sale proliferation in an unprecedented fashion, has arguably beefed up the challenges ahead in deciding the media mix and spends for our brands. In this context Spatial Access, serves a need, for us, to validate our media spends & mix. With a team of professionals, headed by Meenakshi backed by years of experience & media expertise we have benefited with their inputs over the years. We at Emami Ltd wish Spatial Access all the best for their future endeavors.”

Harsh V. Agarwal

Director

“It’s indeed a pleasure to work with SA & FLE, your recommendations have helped us in betterment of our plans and buys and course correction.”

Kaushik Chakraborty

Senior Manager Media Planning

2011

“Good knowledge base and consultative skills that gave clear direction on media planning.”

R.K.Ramesh

Ex – General Manager – Marketing

2011

“Spatial Access has evolved beyond pure benchmarking alone to provide actionable insight into increasing the efficacy and ROI of our Marketing Spends. Their passion and professionalism however remains unchanged.”

Gayatri Yadav

Executive Vice President Marketing & Communications

2011

“Wipro Consumer Care & Lighting has worked with Spatial Access on various projects including planning audits, buying audits and structuring the incentive grid and SOW for our agencies. On each of these projects we have seen them add tremendous value and help us ensure that what we are implementing is in line with industry best practices.”

Sonia Serrao Thomas

Group Media Manager

October 2012

“Spatial Access worked with us on couple of assignments viz., one Planning & Buying Assignment and another production job. I have to acknowledge that they have brought in a different perspective with regard to Media Planning to bring in more science as a combination of Process, Analysis and Insights. They have also been able to validate and reassure us on our Buying efficiency based on their years of experience and volumes of data to benchmark. We wish them all the success in future.”

Manish Iyer

AGM - Marketing, Adani Wilmar Limited

“The team at SA provides strong ideas and articulates them with great clarity, to be taken forward to tangible actions. There is significant value they bring to the table in order to make the planning and execution process far more effective”

Anirban Ghosh

Marketing Manager - Johnnie Walker, Diageo

June 2016

“When we first evaluated the Production Benchmarking project from Spatial Access, we were admittedly apprehensive about the actual benefit – physical and monetary, that could be derived. But decided to go ahead on their reassurance that the cost of the exercise could be fully recovered in savings alone! Having completed the exercise now, we can vouch for the very professionally manner in which the project was handled. From identifying our needs/specs right up to a detailed audit presentation with suggestions and even vendor recommendations that could help us keep quality levels unchanged while saving money! This is especially commendable given that the costs of all inputs (paper in particular) shot up by approximately 30% during the audit period! An annual or at least bi-annual audit for DCB by them would be my prescription!”

Abraham M. Alapatt

Vice President & Head Marketing

“We, at Zespri are extremely happy with SA. We didn’t even know a concept like this existed and now we truly see merit in this partnership. SA has not only helped us with cost savings but also plan better and have made us understand details with a lot of patience. It was a great hand holding experience for us during our first ever ATL campaign. We would definitely like to work with you again in the future and recommend this to others we know. Kudos to Jaya and Kedar for their excellent work !!”

Manasi Chitlangia

Market Development Associate

August 2016

“It’s time to start planning for the 2016 annual media audit with Spatial Access.
This is an important yearly intervention towards our media planning & buying effectiveness and ensures PepsiCo’s media performance across TV & digital is compliant.
Moreover, over the years, this audit has helped improve planning & buying performance. Adding Digital buying to it has also helped us build effectiveness in our digital benchmarking.
Looking forward to another year of a great collaboration. The team brings in a lot of energy, best practices and objectivity which we find tremendously relevant.
I’m also looking forward to new insights being unlocked in the IPR and Production audits!”

Maneesha Khanna

Associate Director – Media & Consumer Engagement

June 2016

“Fauzia and team as our advisors were brilliant, and we closed our production evaluation for still and TV at a very effective cost. What I appreciated the most was the service and prompt approach to all our requests. Our advisors understood us and helped us achieve what we were looking for.”.

Sanchari Chakrabarty

Senior Executive Canon
“The film audit by your team not only provided us cost optimization but various aspects of usage rights which were missing earlier . With the money saved, we were able to raise up the level of production . We appreciate the efforts of Team Spatial Access on the film-audit”.

Yatnesh Pandey

Senior Manager Marketing Kansai Nerolac Ltd
“Spatial Access has provided us with an objective means and methodology to benchmark our media and print/ film production spends, to ensure we are spending wisely and efficiently. They have helped us realize that extra value - ultimately making us more productive, and more empowered marketers and business managers."

Gayatri Yadav

Ex-Marketing Director
“I was very happy with the training on production and Film making as we don't get exposed to the technical side. Also we got last minute help when the producer recommended by the agency did not work out. They helped us with much better director at lower cost and the film turned out excellent.”

Dhawal Katkar

Ex-Group Product Manager
“Overall, happy with the turnaround time as the team were able to respond within a short time frame”.

MeiAnn Ng

Marketing Manager, Reckitt Benckiser, Malaysia
“The audit has helped validate our media planning and provided insights on how to minimize film production costs.”

Gaurav Chakravarty

Marketing Head, Peter England (Madura Garments) 2011
“Return on marketing investments is critical to ensuring effective utilization of scarce resources. We have benefited from using the services of Spatial access in critical areas of media audit and benchmarking TVC production costs. These initiatives have not only helped in significant savings but the output have also contributed in giving specific directions and minute points which have had significant impact in optimizing our plans going forward. Over time these practices have become regular and on-going interventions keeping in mind the dynamic nature of the market and media.”

Tushar Murdeshwar

General Manager 2011
“Archana and her team at Spatial Access, provided stellar value in negotiating ad film costs for us recently. This was critical since film production costs can be a black box for clients, and significant savings can be made without compromising on the quality of the final TVC. I would recommend Spatial Access to any client for negotiating ad film costs without hesitation”.

Vikram Anand

Head – Marketing Cargill Foods India
“The deep knowledge and understanding in the film production space that is brought on board by Spatial Access has helped us tremendously in controlling cost while maintaining high quality standards of our films”.

Sachin K

Category Manager, Nivea India
“I really appreciate the efforts which is being put by Archana & Team in optimizing the TV Production deals for Tata Tele Ltd. for quite some time now. The value add in terms of defining right cost & quantity for each & every talent and non-talent cost items is something which comes with the experience & IPR with famed PH’s across industry. I must say, this team have that in abundance and have the ability of putting every single rhyme & reason for any cost deviation. I would recommend SA to be a consulting partner for any advertiser who would like to incur their spends basis some logic & standards”.

Sachin Kumar

Ex Senior Manager-Commercial Mobility Mobility, Delhi Tata Teleservices Limited
“The knowledge and capability of Spatial Access team led by Archana for Production Cost evaluation and negotiation is outstanding. Besides delivering significant cost savings they also add a perspective and provide alternatives for review without compromising on high production standards. They are excellent partners for any company which needs to get the most from its marketing budget.”

Nitin Kochar

DGM (Media & PR)
“SA helps bring in expertise in the domain of production that we as brand managers don't have. The team is able to view the project de-constructed into every technical requirement and hence an objective call can be taken on the overall project evaluation. The team is highly responsive and sets aside time to understand the production brief and then take an educated call on the PH. At the same time, Archana and team help us not just with decisions dependent on pur numbers but also a holistic view of each PH and SOW to arrive at the best option”.

Apoorva Divgikar

Sr. Brand Manager Colgate Palmolive (I) Ltd
“While we will have a pressure situation always, given a lot is at stake from a business standpoint, your support is inevitable to bring method to the TVC production briefs. Happy to see the expertise and deligence that you personally bring , in delivering the best value to SIEL ( in a film production domian that is tough to crack). Look forward to your support in successive briefs aswell”

Ruchi Sharma

Samsung India
I like to thank the team at SA for providing the film audit service, which helped us considerably in arriving at the optimum cost for the production of the Jockey TVC. The team was responsive and helped us get us the TVC at the right cost without compromising on the quality of output.

Ponnappa Appaiah

Sr. Manager Marketing
“Our engagement with Spatial Access on an event helped us minimize wastage & relook at our outlays. The audit helped us break down costs & understand hidden inefficiencies. We are glad to partner with Spatial Access on optimizing our investments across Events, PR, Film Production & of course Media”

S Aftab

General Manager, Corporate Communication 2012

“Spatial Access has provided us with an objective means and methodology to benchmark our media and print/ film production spends, to ensure we are spending wisely and efficiently. They have helped us realize that extra value - ultimately making us more productive, and more empowered marketers and business managers."

Gayatri Yadav

Ex-Marketing Director

"We engaged with Spatial Access for a retail design solutions project and are extremely happy with the services offered by them! The entire project from scoping to agency shortlist, pitch and final closure was handled well. In case of any future work in related areas, Spatial Access, will be our first preference!"

Nipun Jain

Senior Brand Manager, Tropicana
“It has been a pleasure working with you on the Myntra creative agency pitch project. It has been a good exercise and given that we were looking at a very different need from creative agencies it was very useful having you help steer the process. Appreciate the personal interest the team has taken in this project. You had the right sense of objectivity and ownership - and went beyond the scope of deliverables to help out with various aspects.”

Srikanth Pinninti

VP Marketing at Myntra.com May 2015
“At the out set, our sincere thanks for the very committed & dedicated efforts put in by you & your team in the course of Pitch Management Services you provided to us for our Main line Creative & BTL agency empanelment pitch process. We wish to place on record the positive contribution your involvement made to the whole process, right from articulating our communication needs, brief development, identifying pitch evaluation criteria and final assessment of pitch presentations. We are happy to note that Spatial Access' inputs have enabled us to conclude our agency selection process much to our satisfaction and dovetailing with the very business needs it was meant for.”

Harjeet Singh Juneja

Dy. General Manager, Retail Lubes
“PepsiCo has worked with the SA team on brand media audits as well as used them as consultants to an advertising pitch. On both occasions we found them to be a professional team with good skills and analytical thinking – I would recommend them to advertisers looking to stretch their media dollar”

Punita Lal

ED Marketing, Beverages May 2010
“I found Spatial Access to be a partner which adds tremendous value throughout the pitch process, and brings an extremely objective point of view. They demonstrated the true meaning of partnership, by understanding our expectations, and helping us arrive at a workable solution in an extremely resource constrained environment. The combination of immense experience of senior partners like Meenakshi added with their constant endeavor to find new ways to add value to us made our working relationship with Spatial Access truly delightful.”

Vishal Bhatia

Ex – VP, Marketing, Fritolay Division 2010

"Your cost bench marks have provided a great reference point to drive down costs. We have got our existing vendors to come down to costs suggested by you. Example being the office Poster branding where we saved Rs.250 per poster by negotiating with our vendor”.

Amit Suryavanshi

Brand Manager

“Spatial Access delivered a creative agency compensation advisory project for Pepsico India in 2013. The study resulted in us getting actionable levers of productivity to drive with the agency. The report guided us to an objective discussion with our agency based on market realities that eventually led to a decrease in our pay-out.”

Anisha Sharma

PepsiCo India

"Commercial Printing Vendor Empanelment: Did a creditable job of pooling the vendor credentials for pre-meetings. Got the rates for a laundry list which would not have happened but for you. Rate card designing almost hit the nail. We just had to do minimal window dressing for our requirements. "   Signage Vendor Empanelment: Brought together 3M vendors to quote for the rate card. Established a platform for 3M and Avery to come to table.

G Praveen Kumar

Sr. Manager – Procurement
“Spatial Access has worked with United Breweries on a specific evaluation project on our co-partnering association with a television channel. The association is complex, with several levels and areas of intervention and partnership. Spatial Access brought their uniquely detailed and rigorous methodology of analysis to the table, and delivered very satisfactory results on this specific project. Their analysis and way forward recommendations will go in as valuable inputs into our determined future course of action on this association.“

Samar Singh Sheikhawat

Senior Vice President – Marketing 2012
“Commercial Printing Vendor Empanelment: Did a creditable job of pooling the vendor credentials for pre-meetings. Got the rates for a laundry list which would not have happened but for you. Rate card designing almost hit the nail. We just had to do minimal window dressing for our requirements. Signage Vendor Empanelment: Brought together 3M vendors to quote for the rate card. Established a platform for 3M and Avery to come to table.”

G Praveen Kumar

Sr. Manager – Procurement 2014
"As expectations from Internal Audit evolve, organizations are not only satisfied with issues being raised, but also expect solutions. SA brings to the table a set of competencies which bring “a method to the Marketing madness”. An ally that every CAE (with a Marketing scope) must have, to meet the audit objectives in a comprehensive manner. As an organization, we have benefited from the recommendations made by SA and see a distinct value add. It was a pleasure to work with a team who are professional and diligent with a strong customer focus"

Ratul Neogi,

Head – Internal Audit
"At Spencer’s we have been able to drive standardization of all signage specifications and processes as a result of the Spatial Access project. We were also able to produce the signage specs manual that has now been cascaded to all marketing teams across the country and now serves as a valuable guide, induction kit, and ready reckoner on the subject matter. We look forward to working with them again."

GSamar S. Sheikhawat,

Ex,Vice President- Marketing
“Right from the start of the activation audit, Spatial Access impressed us with their efficient, professional manner – an approach that not only inspired confidence, but generated the results we were looking for. We have been able to consistently minimize & control our overall credit losses. Because of their expertise they have been able to provide us with best in class. Team is helpful, knowledgeable, friendly collection staff, my experience with SA confirms to us that we’ve partnered with true leaders in the global industry"

Girish Kamble

Brand Manager, Wines

“Spatial Access has clearly made a difference in helping understand and driving excellence in areas of marketing operations.”

Anurag Srivastava

Head Strategy & Business Excellence, Madura Garments

2011

“At Spencer’s we have been able to drive standardization of all signage specifications and processes as a result of the Spatial Access project. We were also able to produce the signage specs manual that has now been cascaded to all marketing teams across the country and now serves as a valuable guide, induction kit, and ready reckoner on the subject matter. We look forward to working with them again.”

Samar S. Sheikhawat

Ex-Vice President, Marketing

“Thanks for providing us valuable insight on events .In spite of the challenge of getting proper invoice records, the reports came out satisfactorily.”

Yatnesh Pandey

Senior Manager Marketing

2012

“I will reiterate, that it was indeed a pleasure to use the services of Spatial Access. For the knowledge that you brought on the table, from the beginning and right through it was a great value add for us.”  
“And I must compliment you on the promptness of your response to our queries!.”

Amit Taneja

Deputy Director - Brands, PSI
“The SA tool - PRizard is a revolution and revelation in the PR space. It was able to crawl through hundreds of media clippings and summarize word associations for our brand as well as the space owned by competition. I was impressed with the scientific way in which the tool is able to suggest closest word associations for a brand which will surely help companies in strategizing their brand as well as PR communications more effectively.”

Shobha Vasudevan

Sr. Manager, Corporate Communications 2010
“All marketing functions have a definitive ROI; PR is no exception. While the spirits industry operates in a rather challenging and aggressive media environment, it is important to benchmark our performance against our own successes. Spatial Access has helped us do precisely this with their objective and fair analysis of our media outcomes”

Shefali Kotnala

Ex-GM-Marketing Services, United Spirits Limited 2010

“Given this was the launch campaign for B’lue, we wanted to be absolutely sure the money was being spent in the right places and we had optimal rates, schedule and value adds. The SA team helped us precisely with this. We were impressed with the skills, speed and service quality offered”

Renu

I would like to congratulate Geetanjali and Spatial Access for the write-up in Brand equity. Truly, I was glad to read it.

I felt it was honest, fair and definitely brave. It was brief, yet holistic. It has given a good perspective on the critical dynamics of cost, and expectations vs deliverables between clients, agencies, cost consultants, procurement teams and producers.

Please give her our best.

Cyrus Pagdiwala

Producer, Corcoise Films.

“Thanks Geetanjali on the quick turn around”.

Somprabh

“I am happy to mention that the engagement of your Company with our bank for the past one year has been meaningful and we have certainly derived value from this association.

I am sure that the Company would keep itself contemporary and would continue to make beneficial contribution to its clients.”

S S Mundra

Exective Director

September 2012

“Canon is a market leader in most areas of biz. To gain the leadership, our spends are on technology creation & Marketing. The biggest challenge has always been to measure the marketing efficiency. By engaging with Spatial access, we have seen consistent and visible value. Their strength is a combination of process, analysis and insights which has helped us get better value from our marketing investments. They have been able to deliver great value addition in media, production and PR audits. I have to acknowledge & attribute some part our better profitability to them.”

Alok Bharadwaj

Senior Vice President

“The first media & sales promotions people who make a lot of sense”

Sarosh Doctor

GM – Finance, Interior Division

2011

“Meenakshi & her team held our hand at each and every step of the way. They played the role of an outsourced marketing team, complimenting our technical strengths with their strategic skills.

Their articulation of the strategy ensured we had clutter breaking creative that helped increase our awareness by 100% in a short span of time. Our business has grown exponentially in just six months after the campaign. The team from Spatial Access has been a true partner, watching out for us, helping us navigate the difficult terrain of communication. They have helped us with lowering costs & enhancing value.”

Anil Rao

Managing Director

“I was very impressed with your organization's profile presentation and would like to congratulate you for developing the business in keeping with the continuous changes in the Media Industry. You recognized a need gap much before people became aware of the same and now you are really providing a great service to the industry. It's really fantastic.”

Indrani Sen

Adjunct Professor
Symbiosis Institute of Media & Communication & Media Consultant

September 2012

“I view Spatial access as a kind of messiah; some one who helps you do more with your precious advertising money in an environment that is completely contrarian. Every single time that i have worked with them, have found their services to be efficient, much more than cost effective and leaving me with no choice but to come back to them even the next time around.”

Ex- President (Marketing, Pvt label, telecom)

Must admit it did help me a lot. Thanks for the effort
Regards

Sudip Ghose

Vice President- Marketing VIP Industries

“I complement my self for having decided to request you to partner us. Your insight; data; forth rightness and clarity of analysis was best in class.”

Subroto Chattopadhyay

President & CEO, Entertainment Sector

“Till Meenakshi taught us how to do things smarter, we spent a lot of money down the drain on advertising.”

Rajiv Bajaj

Managing Director

"From the time the Spatial Access team walked into our office, we as an organization could see value in the services they offered. We were pleased to engage their services for the pitch process to empanel the right ad agency for servicing of a wide range of brands pertaining to our products and services. Spatial brought in professionalism and a transparent evaluation system to select the best suited ad agencies for our business, both in ATL and BTL. The standardization of agency agreement was a sone-pe-suhaga for us !

We now are sure that our process is bench-marked against the best in the industry. The benefits in terms of improvement in process and optimization of costs, brought in by the Spatial Access team will be invaluable for our organization."

N Divakar

Head - Retail Branding