Spatial Access

  • slide-01“The knowledge and capability of Spatial Access team led by Archana for Production Cost evaluation and Read more

  • slide-02“We find the team professional, knowledgeable, with a positive approach.... Read more

  • slide-03Services: Spatial Access’ services are geared towards helping advertisers eliminate the... Read more

  • slide-04We have a wide network of alliances with audit specialists around the world as well as a robust... Read more

  • slide-05Spatial Access’ media auditing services offer unbiased and independent reviews of traditional... Read more

  • slide-06“The SA tool - PRizard is a revolution and revelation in the PR space. It was able... Read More

  • slide-07Accountability and transparency are two great pillars of any working relationship.... Read More

  • slide-08“Spatial Access has provided us with an objective means and methodology to benchmark our... Read more

  • slide-09Our marketing services audit allows advertisers to drive accountability and transparency to.... Read more

  • slide-10Spatial Access’ Process Audit services involve the assessment of information flow... Read more

  • slide-11Spatial Access’ Media Advisory services are aimed at keeping critical.... Read more

  • slide-12Spatial Access’s Ad-Film Production Audit services obviate the complexity... Read more

  • slide-15Spatial Access’ Buying Audit services are directed at helping Read more

  • slide-16Spatial Access’Planning Audit services are designed to evaluate... Read more

  • slide-17Through a combination of our extensive media knowledge and revolutionary... Read more

  • slide-18Media Integrated Research Analytics (MIRA): Views newspapers and magazines as brands... Read more

  • "The SA tool—PRizard is a revolution and revelation in the PR space. It was able to crawl through...
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IPL vs. Election Analysis and Rate Benchmarking

If you are one of those marketers who is facing a dilemma on whether to go high on IPL or on the General Elections, arguably the biggest media events during the summer of 2019, Spatial Access has the answer. Please refer to an article authored by us that appeared in Brand Equity recently that elaborates the issue.

 

Campaign Monitoring Report

Have you ever wondered how exactly is your campaign performing? What if some channels are not implementing the campaign as per the deal but not in the right spirit? What about double spotting? Our experience suggests that clients lose anywhere between 2-11% of their campaign budget owing to poor implementation.

Under this product, SA monitors your spots at three levels and reports them weekly on the day of the BARC release. The report that can come at a price as low as Rs. 25000 per campaign, covers the following:

1.Spot Implementation Analysis – Highlights channels that have sporadic day wise spot implementation. On some days there are too many spots while on other days there are too few. We highlight channels where the spots are most poorly correlated to the planned spots that should be played per day. In the absence of planned spots, SA has used average spots per day for the week as an indicator.

2.Fringe analysis – Highlights channels who are not implementing spots in the right spirit. Spots are implemented during those hours where the viewership is low – we call them fringes. In this report we will highlight channels where the spots are most poorly correlated to the break TVRs.

3.Double Spotting Analysis – Two spots of the same creative in the same break. This would lead to low reach and should be avoided. We also give you an estimated value of this loss.